Real Estate Swag - Promotional Products for RealtorsBeing a Realtor in Winnipeg is tough...as you know.
You work long hours...even on the weekends. You don't have the comfort of a guaranteed paycheque. And possibly the hardest part, especially when you're fairly new to the business, is the competition. There are a lot of other Realtors fighting for the same clients you are. So how do you stand out in the crowd? How do you get clients to choose you over all the other real estate professionals out there? How do you build a solid business? You have to make a lasting impression! Whether you've only met the client once, or you've worked with them for years, you want to make sure that you're the first person they think of when they think about real estate. Promotional products are an effective way to stand out no matter what size of budget you're working with. Advertising (TV, Radio, Web, etc.) is expensive and it's often hard to tell if your message is getting out to the people you're targeting. Also, most advertising has very little staying power...people see or hear your ad and very rarely remember it unless they hear it multiple times, which can be very expensive for you. People are being bombarded with hundreds of advertising messages every day so it's very difficult to stand out. With promo items, you know exactly who's receiving it and if it's a quality, useful product, the chances are very good that the person you give it to will use it for a long time. They will see your name and/or logo every time they use that product as long as they have it and everyone they come into contact with while wearing or using your promo item will be exposed to your brand also! How's that for a lasting impression?! |
|
Promotional Items In Real Estate
A real estate transaction goes through several phases, and promotional products can be effective in pretty much any phase...for example;
When you first meet the potential client at an open house, give them a personalized pen or a custom labeled bottle of hand sanitizer with your contact information on it as a "thanks for stopping by". The good impression you made, combined with the free gift, makes a strong case for those clients to choose you over your competition. They'll remember that a little more than just a business card.
Business cards are important, but there's no reason for people to keep them unless they actually plan on calling you. People have a tendency to hold on to things that are useful, even if they didn't pay for them. So giving someone a promotional item, that is useful, basically guarantees that the recipient is going to see your name more than once. Sales is a numbers game. The more exposure you get, the more business you get.
When you're showing properties to your buyers, give them a personalized thermal mug or water bottle with your information on it for their drinks.
When your buyers are taking possession of that perfect home you helped them buy, bring them a bottle of wine and some custom wine glasses with your logo on them. Or how about a custom printed blanket, or a printed cutting board for their kitchen.
When your past clients refer one of their friends or family members to you, thank them with a personalized baseball cap or a custom tote bag with some snacks in it.
The ideas are endless.
When you give someone a gift, most people feel obligated to return the favor (see "law of reciprocity" on the home page).
You're not trying to manipulate anyone, you just want your clients to feel good about working with you...and who doesn't love getting a free gift?
If you use promotional products correctly, they can be the most cost effective marketing strategy of all.
Success in sales is all about building relationships. Giving promotional items as gifts help to build those relationships more quickly.
When you first meet the potential client at an open house, give them a personalized pen or a custom labeled bottle of hand sanitizer with your contact information on it as a "thanks for stopping by". The good impression you made, combined with the free gift, makes a strong case for those clients to choose you over your competition. They'll remember that a little more than just a business card.
Business cards are important, but there's no reason for people to keep them unless they actually plan on calling you. People have a tendency to hold on to things that are useful, even if they didn't pay for them. So giving someone a promotional item, that is useful, basically guarantees that the recipient is going to see your name more than once. Sales is a numbers game. The more exposure you get, the more business you get.
When you're showing properties to your buyers, give them a personalized thermal mug or water bottle with your information on it for their drinks.
When your buyers are taking possession of that perfect home you helped them buy, bring them a bottle of wine and some custom wine glasses with your logo on them. Or how about a custom printed blanket, or a printed cutting board for their kitchen.
When your past clients refer one of their friends or family members to you, thank them with a personalized baseball cap or a custom tote bag with some snacks in it.
The ideas are endless.
When you give someone a gift, most people feel obligated to return the favor (see "law of reciprocity" on the home page).
You're not trying to manipulate anyone, you just want your clients to feel good about working with you...and who doesn't love getting a free gift?
If you use promotional products correctly, they can be the most cost effective marketing strategy of all.
Success in sales is all about building relationships. Giving promotional items as gifts help to build those relationships more quickly.
"Business cards are important, but there's no reason for people to keep them unless they actually plan on calling you. People have a tendency to hold on to things that are useful, even if they didn't pay for them. So giving someone a promotional item, that is useful, basically guarantees that the recipient is going to see your name more than once. Sales is a numbers game. The more exposure you get, the more business you get."
Open House Give-Aways
An open house is like a mini, personal trade-show. Of course you're there to sell the property, but it's also a huge opportunity for you to sell yourself to prospective clients!
Open houses are often busy and so are the visitors. It can be hard to find the time to make a good connection with a potential client while you're working the open house so sending the client off with a useful gift, with your name all over it, is a great way to make an impression that lasts.
In the Real Estate business you have to do what you can to stand out and giving a promotional gift is an inexpensive, effective way to do that!
Here are a few promo ideas for you to hand out at your open houses:
Open houses are often busy and so are the visitors. It can be hard to find the time to make a good connection with a potential client while you're working the open house so sending the client off with a useful gift, with your name all over it, is a great way to make an impression that lasts.
In the Real Estate business you have to do what you can to stand out and giving a promotional gift is an inexpensive, effective way to do that!
Here are a few promo ideas for you to hand out at your open houses:
Personalized PensYes, people still use pens even though there's so much tech around these days.
If your pen is nice and writes well, the people you give them to will use them which means they'll see your name often...and that's the whole point. |
Custom Labeled Hand SanitizerHand sanitizer is a must in today's world...especially when people are out and about house shopping.
Having your name and/or logo on a travel sized bottle of hand sanitizer is a no brainer...people are going to see it several times per day. |
Logoed Facial Tissue PacksTravel sized packs of facial tissue are kinda like pens; they're always within reach.
Handing out packages with your information on them will get you noticed, especially during our long Canadian winters! |
For The House Hunters
As you know, the house hunting process can be very stressful on buyers especially if it's their first time.
It might be a nice gesture to give your clients a custom water bottle or coffee mug or something, almost like a survival tool for the journey ahead.
A less expensive promo item might make more sense here just in case the buyers decide not to buy, or worse, decide to work with a different realtor. However, giving them a thoughtful gift would lessen the chances of that happening.
Below are some ideas.
It might be a nice gesture to give your clients a custom water bottle or coffee mug or something, almost like a survival tool for the journey ahead.
A less expensive promo item might make more sense here just in case the buyers decide not to buy, or worse, decide to work with a different realtor. However, giving them a thoughtful gift would lessen the chances of that happening.
Below are some ideas.
Custom Water BottlesNearly everyone uses re-useable water bottles.
With our society becoming more and more environmentally conscious everyday, and the fact that people replace these water bottles fairly often because they either get worn-out looking or start to smell bad because of poor cleaning, custom water bottles will be appreciated and used by everyone you give one to. |
Personalized MugsWe love our coffee and tea in Canada and people love a good mug to drink it out of.
People often have specific mugs for work, home and on-the-go so there's always a need for a good new mug. Same as with water bottles, give someone a nice, quality mug and it will get used...which means you get attention. |
Logoed Hand SanitizerBecause of COVID, most people are germ conscious.
Giving your clients a custom labeled bottle of hand sanitizer just makes sense...it's a friendly gesture with your name all over it! |
The Possession Day Gift
Many Realtors like to buy their clients a gift once a deal closes to show appreciation for their business. This is a great way to put a cherry on top of the great experience you and your clients had working together.
Instead of a gift card or a generic gift basket, why not give them a quality promotional product that they'll appreciate and use while also promoting you and your services at the same time.
We know that when someone buys a new home, all of their friends and family come to visit and see the new place soon after moving in...probably more than once.
Do you think it's more likely that your clients will show off the gift card you gave them or the custom printed blanket?
Wouldn't it be cool if all their visitors wiped their feet on the printed welcome mat at the front door, with your name on it, before they came into the house?
How awesome would it be if your clients served wine to their visitors using the personalized wine glasses you got them?
I think you get where I'm going here...
Instead of buying your clients something generic, with a short life span, get them a quality, useful product that they will use...and put your name on it so that they remember you for it.
You're probably thinking that it's tacky to put your name on a product...
Well, yes it would be if your logo was plastered all over the promo item in bright, annoying colors...but we wouldn't let you do that. Unless that's what you were going for.
The printing method and style would done tastefully so that your clients are proud of the product and not embarrassed.
Here are some ideas:
Instead of a gift card or a generic gift basket, why not give them a quality promotional product that they'll appreciate and use while also promoting you and your services at the same time.
We know that when someone buys a new home, all of their friends and family come to visit and see the new place soon after moving in...probably more than once.
Do you think it's more likely that your clients will show off the gift card you gave them or the custom printed blanket?
Wouldn't it be cool if all their visitors wiped their feet on the printed welcome mat at the front door, with your name on it, before they came into the house?
How awesome would it be if your clients served wine to their visitors using the personalized wine glasses you got them?
I think you get where I'm going here...
Instead of buying your clients something generic, with a short life span, get them a quality, useful product that they will use...and put your name on it so that they remember you for it.
You're probably thinking that it's tacky to put your name on a product...
Well, yes it would be if your logo was plastered all over the promo item in bright, annoying colors...but we wouldn't let you do that. Unless that's what you were going for.
The printing method and style would done tastefully so that your clients are proud of the product and not embarrassed.
Here are some ideas:
|
Possession Day
Gift Ideas |
|
Referral Gifts
A referral is the best compliment any commission based, self-employed person could receive so it's important to thank the person that referred you so that they will continue to do so.
Some people like to send a gift to the referrer after they've completed a transaction with the new client...a "thanks for the business."
Others like to thank the referrer immediately after receiving the referral whether they complete a transaction or not...more of a "thanks for thinking of me."
The type of promotional product you give will depend on which method you prefer.
You'll probably be willing to spend a little more money on a promo item if you've already closed a deal and you know you'll be getting paid for it. Whereas if you haven't closed a deal yet, you might want to go with something a little more "economical."
Here are some thoughts:
Some people like to send a gift to the referrer after they've completed a transaction with the new client...a "thanks for the business."
Others like to thank the referrer immediately after receiving the referral whether they complete a transaction or not...more of a "thanks for thinking of me."
The type of promotional product you give will depend on which method you prefer.
You'll probably be willing to spend a little more money on a promo item if you've already closed a deal and you know you'll be getting paid for it. Whereas if you haven't closed a deal yet, you might want to go with something a little more "economical."
Here are some thoughts:
Custom Tote BagsWhen COVID hit, it forced us all to use those re-useable shopping bags that we all keep in the trunk of our car but never bring into the grocery store.
Now people use the tote bags all the time, no matter where they're going or what they're carrying! Give one as a gift and you'll get exposure. |
Custom Baseball Cap or ToqueMost people wear hats at least sometimes, but if they don't, they probably know someone who does so if you give them a nice hat, they'll find a use for it and you'll get your name out there.
|
Customized Water Bottle or MugIf you haven't already given these clients a mug or water bottle, this is a perfect time to do so.
Very useful items that the clients will appreciate and use...and promote your brand at the same time. |
Of Course, There's Always ApparelCustom T-shirts, jackets, sweaters, socks, hats, and even underwear make great promotional items.
Depending on the product, custom apparel can be more expensive than other promotional products so you'll want to be careful that you choose the right product to match your marketing strategy. Apparel also gets a little more complex due to sizing, materials, color options, etc. If you're thinking of purchasing a bunch of sweaters to hand out to your clients on possession day, for example, you'll want to make sure you stock sweaters in a range of sizes to make sure you're prepared. However, if you're printing a bunch of custom t-shirt to hand out at a charitable event, then maybe the sizing isn't as important. Whatever apparel fits into your SWAG strategy, we'll help you figure out the best options. |
|
Custom Gift Sets
As you work with your clients, you get to know them pretty well on a personal level in most cases.
Maybe, depending on their interests or family structure, you'll want to give them a couple different promotional items as opposed to just one.
For example, if your clients are a husband and wife with a couple of kids, you might want to give something that is useful for the parents as well as something the kids can enjoy.
We can help you with that because of the huge selection of products that we have access to.
We'll source the right products to fit your needs and works with your budget.
Maybe, depending on their interests or family structure, you'll want to give them a couple different promotional items as opposed to just one.
For example, if your clients are a husband and wife with a couple of kids, you might want to give something that is useful for the parents as well as something the kids can enjoy.
We can help you with that because of the huge selection of products that we have access to.
We'll source the right products to fit your needs and works with your budget.